For the upcoming fall 2011 season, we gathered looks that are inspired from runways and runaways… that come from, as always, a vintage view on contemporary fashion.

More images after the jump!

Shot by Zach Puls, featuring Angelina Castillo, Libby Denault and Lauren Valchuis. All styles are out on the racks, please email petrune@petrune.com with any questions on these looks.

We are so fortunate to be surrounded by a town of such incredible talent. Many thanks to Mathea Millman, be sure to follow her blog for more contemporary and vintage fashion inspiration.

In this summer heat, wearing heavy perfume is the last thing we want to do.  Thankfully, this new collection from Petrune favorite Roots Rose Radish is practical, adorable and wonderfully subtle. Still made from only natural and organic materials, you need to come smell these for yourself. The three scents, all packaged as a solid in shell cases, would make great gifts for a loved one or yourself!

The Jasmine and Clary Sage is refreshingly green and fresh, the herbal notes could carry this scent well into fall. Our Rose, Frankincense and Pachouli fragrance is pleasantly woody, instantly comforting and warm. While all three scents are offered in the two sizes shown above, the third fragrance is also available in this one of a kind beauty.

The colorings of this shell match the summery, floral vibe of the third scent. The top notes are Ylang Ylang and Grapefruit, making for the perfect tropical escape from the Ithaca humidity. The pink shell pictured above is the only one in the store with a retail price of $40. Our other smaller sizes are wildly affordable at $20 (green shells) and $30 (cowrie shells).

Tonight is the official start of this years Ithaca Festival ! Here’s a peek at our new window celebrating the theme of the festival, “A Midsummer Night’s Dream” by William Shakespeare. We’ve been drooling over this dress for a while now, wouldn’t it be the perfect whimsical wedding dress for Hippolyta, Amazonian queen?

Be sure to stop in and say hi, we’ll be here all weekend and might have a few surprises up our sleeves!

Special thanks to director and producer Bryan Root, as well as all of our beautiful actresses and actors.

Check it out below and on our new YouTube channel.

As part of our continuing work with local apothecary, Roots Rose Radish, we’ve happily replenished our collection with fresh new products. These vintage inspired shells hold our bergamint lip balm! Adorable and easy to spot in a cluttered purse.

Another of our local favorites, Carrie George, is known for her inspiring up-cycling abilities; turning vintage leather pieces into wearable bags and earrings. This buttery soft blue number has both handles and a cross body strap, and is accented by four differently colored leather highlights!

Finally, we are thrilled to introduce our new line of hand sewn totes by “Maggie Carey Originals”. Not only are they fun and colorful, they are made with incredible attention to detail. At only $25 a piece, they are the perfect gift for Mom (or you!).

Well, you heard it first, Petrune is in the final editing processes of our own commercial! Check back in for updates on progress and the big premiere.

Can you believe this dress is one size fits all? No paper bag fit here, these wrap dresses are form fitting and entirely adjustable.

New additions to this years collection include cocktail dresses for day or evening wear. Each dress is unique and one of a kind.

Come down and see what style suits you!

We are so excited to introduce our new apothecary line with locally based Roots Rose Radish. Each product is made of 100% natural and organic ingredients.

Our lip balm comes in two enticing flavors, “bergamint” and luscious rose. It’s a steal at only $5!

The Carrot Rose face cream is non-greasy and light weight– the perfect replacement for chemical heavy moisturizers. Vitamin E and aloe vera make this batch extra nourishing. $30

The Calendula Geranium Body Butter is wildly soothing, with indulgent ingredients like shea butter, avocado oil, vitamin E and calendula oil. Geranium notes dominate the scent, which is strongly reminiscent of a Parisian macaroon fresh off the shelf at LaDurée. Yum! $25

Keep the men in your life groomed and gorgeous with our hand crafted beard oil. Sandalwood, rosemary oil and cedarwood work together to create smooth and strong facial hair. We think of this as a great alternative for anyone overwhelmed by cologne. $25

Come in and give them a try!