1950's Magnolia Cupcake Crinoline Party Dress

1950's Robin's Egg Blue Tulle Party Dress with Veil

1950's Yellow Cupcake Party Dress

1950's Periwinkle Party Dress

In addition to the selection on our Etsy site, we also have a collection on the store floor waiting for a wonderful home, and great party!

Here’s some of our favorite looks we found out on the street at SXSW this year. Fashionable ladies abound, as usual at an international music festival, but we were also excited to see so many men with individual refined style! Lookin’ good, guys!

Maxi dresses and skirts were a trend everywhere we looked. We especially like how this gal "toughened up" the flowing look with those combat boots!

Burnt-orange shorts and a vintage hawaiian shirt to match the warm southern air. Surprisingly (and awesomely), florals were quite common at SXSW.

So much more after the jump!

Love this supersaturation! Beautiful color blocking and a vintage bag.

We were thrilled to see suspenders making a bit of a comeback too! With a vintage Champion tank and classic "greaser" hairstyle, this was one of our favorite looks.

While not vintage, this hand-knit dress is too unique to not feature!

One of Petrune's own, worn with style by Jon! More of the fun subtle florals worn by men.

Practical and stylish accessories on a warm spring day. Vintage hat and new cute sunnies!

Miranda, a Petrune alumnae and very stylish person! Sometimes it dosen't have to be more complicated than a white shirt-dress and killer shoes.

This lime-colored maxi-dress caught our eye from accross a crowded room. You might say it was love at first sight? The little pop of contrast from the violet shoes is perfection.

The abstract pattern peeking out from beneath his motorcycle jacket is a lovely touch.

Fun tights!

Orange leather short-alls. Need we say more? Steampunk glasses are the cherry on top.

One of our favorite shots from the festival. Everyone just looking incredible!

This year’s Chili Fest was a blast, as always. With awesome street style and delicious chili at every turn, what more could we possibly want?

Speaking of Kool Aid, a close third to Candy and Love in the scheme of holiday greatness is the color! We put together a red and pink Valentines window a couple days ago, inspired by some delightfully snazzy 70′s romance comics. With our display dressed to impress and our sexiest vintage-inspired lingerie out on the front table… can someone please give us chocolate now?

Hot pink 60′s Bonnie Cashin Leather Rain Coat! Love!

Mary Green silk high waist knickers for you or your sweetheart!

The year of the Dragon signifies a time of good luck, and plentiful wheat and poultry. Thus, we at Petrune hope your year is filled with good fortune and good food!

The Dragon

One of our "supporting" actresses, in a beautiful woven green dress.

The other, pulling off patterns.

Maker's mark.

Beautiful details.

Beautiful colors.

We were especially excited when she totally pulled of a couple pairs of leather 80′s pants. We’ve been waiting for someone to come along with the cojones to rock those! Jenna and her sister modeled a number of super sassy red, black, and white themed looks, calling to mind our beloved White Stripes. And really, when the White Stripes are even tangentially involved, there’s no way to deny the awesome factor.

Here’s a few of our fave looks, but be sure to check out her blog for two posts of Petrune goodness!

We were thrilled when they approached us to create a photo spread for their magazine! After a fun shoot with Lucy, some of the folks from HiFashion, and some very patient and cooperative models, they got some beautiful images.

Check out their full magazine here!

As beautiful as the clothing in Petrune is, and as wonderfully creative as our window designs are, it is sometimes forgotten that we can throw an awfully classy cocktail party.

To show off this little-known skill, we teamed up with Ithaca Motion Picture Project for their most recent exhibit “Romance, Exploits, and Peril: When Movies were Made in Ithaca.” As part of an exhibit that spanned several local businesses, including Gimme!, the State Theater, the local library, and more, we honored Ithaca’s history as a beacon of filmmaking almost 100 years ago. The cherry on top was a reception we held this past Friday, for lovers of film, fashion, food, and friends.

So many of our attendees looked like stars of the silver screen themselves, we thought it’d be criminal not to share some snaps from the party with y’all. Especially the guy in the skinny tie. Skinny ties are amazing. See the photos after the jump!

Petrune's owners Justin and Domenica.

Some rather amazing jewelry against a luscious fur coat.

Loving the overall bibs come undone...

Friends and film and wine are wonderful

Bethany in the perfect red dress.

Charlotte browsing the brooches.

The whole shebang!

A gentleman with the most amazing glasses!

The skinny tie! In the words of Dr Who, "Skinny ties are cool."

Satin and platforms!

Over the past couple weeks, We’ve noticed something worrisome about Petrune’s customers. They enter as they usually do, beautiful stylish people swaddled in fall hues, but when they leave… some are cowboys! Others become sailors, and We’ve seen a couple leave the store transformed into genuine 1920′s flappers. We’ve had Molly Ringwalds, Michael Jacksons, and Freddie Mercurys parading out the door all week!

But then again, when you have a costume rental policy as nice as Petrune’s, who could resist? If you’ve yet to find that perfect outfit for Halloween, stop on by the store this week to pick out your awesome alter-ego. For only 25% of the retail price, you can rent any piece of clothing here at Petrune for a full week!

So, go a little crazy. Get that leather jacket with 2-foot fringe, or the dress with Cher-style sequins. To show you just a few possibilities, here’s Reece and Eleanor modeling some of our favorites. Photos after the jump!

An all-time favorite, "Vacation Dad" is always amazingly out-of style.