For the upcoming fall 2011 season, we gathered looks that are inspired from runways and runaways… that come from, as always, a vintage view on contemporary fashion.

More images after the jump!

Shot by Zach Puls, featuring Angelina Castillo, Libby Denault and Lauren Valchuis. All styles are out on the racks, please email petrune@petrune.com with any questions on these looks.

We are so fortunate to be surrounded by a town of such incredible talent. Many thanks to Mathea Millman, be sure to follow her blog for more contemporary and vintage fashion inspiration.

This season we decided to bring back a summer staple of our childhood. Salt-water Sandals made their debut in the 1940s for kids, and then thankfully added a line for adults in 2007. We love how these classics are flexible and immediately comfortable– no breaking in required!

All styles and colors are priced at a wallet-friendly $38, and they’re going fast!

Also included in this collection is a modernized T-Strap silver sandal, sure to add a metallic pop to any beach outfit. Come in and give them a try.

This weekend we ventured out to The Sugar Shack– the best place in Ithaca to grab an icy treat. Not only do they have delicious shaved ice, the shack itself is insanely colorful! We thought it was the ideal place to show off our new round of sunglasses in the store, as well as some beach ready vintage wears.

This 1980s crop top sweatshirt comes straight from “WIPE OUT BEACH U.S.A.”,  and looks best when paired with bold rimmed shades and a rad attitude.

This romper falls right in line with the 80s surfer vibe. The insanity of the neon can barely be captured in a photo, it really glows! Any of our club-master styled glasses complete this stand-out look.

Who says you can only wear one pair? All models shown in this frame come in at least three alternative color options, all currently on the floor.

Channel your inner 1970s grandma with these rose colored specs– they’re massive and entirely too much fun to wear.

While these sunglasses have seen this blog before, we think they pair well with this 60s cut knit dress. The stripes are unexpectedly flattering, and the weight of the fabric is great for cooler summer nights.

Even the pups agree– the shades here at Petrune are perfectly tasteful for summer! As always, our sunglasses run at $15 per pair, or two for $25.

Special thanks to photographer Angelina Castillo and the ladies of The Sugar Shack.

Special thanks to director and producer Bryan Root, as well as all of our beautiful actresses and actors.

Check it out below and on our new YouTube channel.

As part of our continuing work with local apothecary, Roots Rose Radish, we’ve happily replenished our collection with fresh new products. These vintage inspired shells hold our bergamint lip balm! Adorable and easy to spot in a cluttered purse.

Another of our local favorites, Carrie George, is known for her inspiring up-cycling abilities; turning vintage leather pieces into wearable bags and earrings. This buttery soft blue number has both handles and a cross body strap, and is accented by four differently colored leather highlights!

Finally, we are thrilled to introduce our new line of hand sewn totes by “Maggie Carey Originals”. Not only are they fun and colorful, they are made with incredible attention to detail. At only $25 a piece, they are the perfect gift for Mom (or you!).

Can you believe this dress is one size fits all? No paper bag fit here, these wrap dresses are form fitting and entirely adjustable.

New additions to this years collection include cocktail dresses for day or evening wear. Each dress is unique and one of a kind.

Come down and see what style suits you!

We are so excited to introduce our new apothecary line with locally based Roots Rose Radish. Each product is made of 100% natural and organic ingredients.

Our lip balm comes in two enticing flavors, “bergamint” and luscious rose. It’s a steal at only $5!

The Carrot Rose face cream is non-greasy and light weight– the perfect replacement for chemical heavy moisturizers. Vitamin E and aloe vera make this batch extra nourishing. $30

The Calendula Geranium Body Butter is wildly soothing, with indulgent ingredients like shea butter, avocado oil, vitamin E and calendula oil. Geranium notes dominate the scent, which is strongly reminiscent of a Parisian macaroon fresh off the shelf at LaDurée. Yum! $25

Keep the men in your life groomed and gorgeous with our hand crafted beard oil. Sandalwood, rosemary oil and cedarwood work together to create smooth and strong facial hair. We think of this as a great alternative for anyone overwhelmed by cologne. $25

Come in and give them a try!

We were so impressed by how successfully vintage and new clothing were used to convey the feelings of the 50s.

We’ve recently received new shipments of spring-ready dresses, like this stunner from Tulle. At only $40, it’s a total steal! Lauren paired this dress with 1960s red cat-eye sunglasses, a red woven purse from the 1970s and red pumps from the 1980s.

We’ve also been busy searching for one of our favorite vintage staples for spring: 1950s sundresses. This sherbet-striped number hits right above the knee, perfect for edging into spring and summer. It’s shown with AJ Morgan sunglasses, one of our new One Swell Gal printed totes, and a collection of vintage bakelite bangles.

For rainy days, we suggest one of our new Tulle raincoats ($85). Isn’t the lining beautiful? We love how it looks with a 1970s crochet knit top, BB Dakota leggings and 1970s Gucci flats.

For a more casual look that will still keep away the spring chill, we’ve paired a green 1970s sweater dress with a classic light washed Levi’s jean jacket.

We love the idea of longer skirts for spring, and this 1940s mid-calf, pleated beauty is the perfect example. Here its shown with an Alternative Apparel lightweight distressed blouse (on sale for $40!), a square 1950s tapestry clutch, and auburn leather 1980s pumps.

Be sure to check back or stop in for more sale news, styling advice and event updates as we swing into spring.